About the Programme:
Although Artificial Intelligence (AI) has been present in communication systems for decades, the rapid acceleration of generative AI has transformed the field at a structural level. Automation, speed, virality, and computational scale are reshaping how meaning is produced, how labour is organised, how credibility is negotiated, how public opinion forms, how organisations communicate, and how geopolitical and environmental crises are narrated and governed. AI is no longer a discrete technological tool; it has become an organising logic that structures social relations, public discourse, cultural production, and global communication infrastructures.
The programme aims to cultivate a new generation of professionals who can understand, analyse, and shape the rapidly evolving intersections between AI technologies and communication.
Graduates of the programme will be:
Critical Thinkers
able to interrogate emerging technologies and their socio-cultural impacts.
Innovative Practitioners
capable of developing new communicative solutions in AI-driven environments.
Ethical Decision-Makers
committed to transparency, responsibility, and sustainability.
Interdisciplinary Learners
skilled at integrating theory, critique, and applied practice.
Future-Ready Leaders
prepared to shape evolving AI and communication ecologies in Hong Kong and globally.
Collaborative Problem-Solvers
equipped to work across sectors and disciplines in dynamic multi-stakeholder contexts.

The federated curriculum is structured to bring together the strength, expertise and diverse methodological approaches.
Join us to shape the future of communication through AI.
Explore our admission website for detailed information.



